Find WOOFS in Waitrose!

We have some incredible news—all thanks to you!

Ever since we were all unwillingly spun into this whirlpool of uncertainty, if we're being entirely honest, who really knew what might happen to our dinky little start-up? Would our mission to make the pet food industry more transparent and sustainable be forgotten? We could only hope not.

Thankfully, your continued support has not only kept us going, but enabled us to reach new shores and spread our message even further. We're now absolutely delighted to announce a new partnership in grocery retail with Waitrose!!

You can now find not one, not two, but three of your favourite treats in their stores, all in our new fully recyclable pouches.

As seen in their latest Ethics and Sustainability Progress Report, Waitrose are leading the way among major UK supermarkets when it comes to becoming less wasteful and more environmentally conscious.

In 2020, the MSC (Marine Stewardship Council) even named Waitrose fish counters as best in the UK for the third year in a row.

As you all hopefully know by now, any fish product with the blue MSC eco label is guaranteed to have been responsibly caught, helping to protect our marine environments for generations to come. Click here to find out more about Waitrose's commitment to responsible fishing.

We take a lot of pride in the fact that Waitrose have chosen to stock our treats, but we really couldn't have done it without you.

Now then, which of our super healthy and 100% natural treats might you be lucky enough to find in-store?

First on the list are our most popular treat, which you might not be surprised to hear are our tasty Dried Sprats. These are a high-value training treat, the cherry on top of a well-rounded meal or merely a guaranteed way to win any dog's affection.

Next up are our crunchy Cod Cubes, which are rich in omega–3 as they're made entirely from sustainably-caught cod skins.

Third and finally are our Redfish Cookies with Golden Paste. These are our newest treat and really are a health explosion. We worked alongside our Canine Nutritionist, Moddie Lambert, to concoct this delight of a treat. The golden paste within them includes turmeric, which is a powerful antioxidant and is great for naturally reducing joint inflammation, along with many other benefits.