Not Just Any Dog Treats... Award Winning Dog Treats

2021 MSC UK Awards Pet Food Brand of the Year

WOOFS, a producer of premium quality, highly nutritious fish based treats for dogs, announced Thursday 7th October 2021 that it is the recipient of the inaugural MSC UK Pet Food Brand of the Year 2021.

This is a tremendous honour and recognition of the company’s commitment to sustainability.


“This award is a chance to showcase the efforts we are making, to ensure that fish and seafood used in the manufacture of our pet food products are not only beneficial to our pets but the oceans too.

As well as engaging with our growing customer data base, we are continuing to raise awareness about the importance of sustainability with the assurance of the blue MSC ecolabel.

We are a small but growing company and have continually championed the use of sustainable fish in our expanding range of dog treats. We are committed to using sustainable seafood and we thank the MSC for this wonderful accolade”

About Woofs

High quality, traceability and sustainability are our top priorities at WOOFS in the never-ending circle of trying to do the right thing for ourselves and trying do the right thing for our fragile planet.

Our vision is simple - to deliver all the natural benefits of protein laden fish snacks to dogs from fish caught in the clear North Atlantic waters and beyond.


Whenever possible, we'll make sure that whatever goes into a WOOFS pack is manufactured in the UK, from a well-managed and MSC-certified fishery. 

About MSC

The Marine Stewardship Council is an international non-profit organisation. Who recognise and reward efforts to protect oceans and safeguard seafood supplies for the future.