Wild, traceable, sustainable: the blue fish label is only applied to wild fish or seafood from fisheries that have been certified to the MSC Fisheries Standard, a science-based set of requirements for sustainable fishing.

A certified sustainable source

Each MSC certified fishery has been independently assessed on its specific impacts to wild fish populations and the ecosystems they're part of.

Handled with care

All along the supply chain, from ocean to plate, MSC certified fish and seafood is separated from non-certified. It is clearly labelled so it can be traced to a certified sustainable fishery.


Regular DNA testing has shown that MSC labelled products are correctly labelled. So, you can trust that the fish is what its packaging or menu says it is.


For over 20 years the Marine Stewardship Council has worked with scientists, fisheries, seafood producers and brands to develop their standards and promote sustainable fishing. The MSC is the only wild-capture fisheries certification and ecolabelling program that meets best practice requirements set by both the United Nations Food and Agriculture Organization (UNFAO)and ISEAL, the global membership association for sustainability standards. In March 2017, the MSC became the first global seafood certification program to be recognised for rigour and credibility by the Global Sustainable Seafood Initiative (GSSI)

What this means for your dog

All Woofs cod treats carry the MSC label. This means that only the best fish is used in our products, the fish is species specific, the cod is ethically sourced and from fully traceable sources. It means that you know what your dog is eating - ONLY THE VERY BEST FISH.

Chinese (Simplified)EnglishFrenchGermanItalianRussianSpanish